Rare Form Supports Black Lives Matter
Jean Paldan
June 5, 2020
I am a white woman, and was raised in an area just outside of Detroit, Michigan. Both of my parents were born and raised in Detroit proper, and they moved a half an hour outside to the…
Five Examples of Great Covid Marketing
Jean Paldan
May 16, 2020
While some companies are deciding to go dark during this weird & wild time (and not produce any marketing), some forward thinking companies are genuinely connecting with the public in a way that truly matter, and are…
Helping Oxford Businesses Survive During The Pandemic (Free Advice On Marketing, Web Design & More)
Jean Paldan
April 27, 2020
We have been helping Oxford businesses (and beyond) structure marketing plans to survive the pandemic. We have a few slots available for businesses in Oxford or Oxfordshire who need help. Rare Form’s team can help you with…
Use Facebook Groups to Get More Business Part 2
Jean Paldan
February 8, 2020
I decided to write this series as I was approached by Facebook employees last year regarding the Women of Overwatch group (my first group) and they are actively using us as an example of how to run…
Is Google Going to Monetize Google My Business?
Jean Paldan
April 27, 2019
Google sent a survey that indicates that it is looking towards charging a monthly subscription for Google My Business features. We dig down into the GMB subscription models, the proposed features and what paying for GMB ‘premium’…
How Much Should I Blog?
Chris Hands
April 14, 2018
Is Blogging once a week enough?? Is it too much?? Should I do more???? AHHHHHHHHHHH. A concerned client was in panic mode over this, so I thought we would answer the question as it is one of…
SME Website Statistics 2017
Jean Paldan
October 24, 2017
There have been a lot of statistics coming out lately and we have put together a roundup of the ones we felt were helpful for businesses (and one that was just stupidly weird). For the infographic scroll…
The Digital Arms Race: Search Engine Optimisation is perfect bullshit.
Joss Earl
October 18, 2015
Search Engine Optimisation (SEO), is a zero-sum game. Every time one company goes up a spot on Google, another company goes down. The more one company spends on SEO, the more competing companies have to spend on…
world of warcraft infographic
Jean Paldan
February 10, 2014
I have been playing World of Warcraft since it first came out in 2004. I’m not proud of this fact, nor am I ashamed…it is what it is…purely a fact. I have had a few small…