26 Years of Awesome
Rare Form Moose
It's awful, you don't want a description

Dec 2014 Fun

Discerning web design

Because our website works on an SEO level, we get a lot of inquiries from the form on our website. Today I received an email from someone pointing out a typo in an infographic that we made quite awhile back. Here is that email:


tell us about your project:

fyi — Your infographic (item #2) Pdf file has a misspelling of the word “discerning” — the “n” between the letters “r” and “i” is omitted.
Otherwise, it’s a great illustration.

Thanks for disseminating this valuable information.

Visit My Productivity and Knowledge transfer Web site at http://sonoffconsulting.com (if you’d like to know more about my company’s expertise in “world-class level Web site best practices”).


So of course, I clicked on the link taking me to Sonoff Consulting, being prepared to be wowed by the company’s expertise in ‘world-class level website best practices’  to find this:

It's awful, you don't want a description

And boy, wowed I was.  All I kept thinking was wowwwwwww.  And when I went deeper…I found this…(if you can’t read the boxed text it says ‘A-W-F-U-L World-Class Level Design’, click the image, it will take you to the page, but you have to scroll down to get to the navigation  There is even an  AWFUL infographic).


I’ve been designing websites for over 16 years now…and I have to say that I have never seen anything quite like it (at least not in the 21st century).

From the rebellious colour pallet that seems to say ‘I laugh at you and your colour wheel standards’, to the adventurous font pairing of Lucida Grande with Tahoma, to the brazen use of embossed buttons; this site has it all (except for a lens flare).

It is a treasure trove for your senses…I swear you can almost smell it as you hover over a button, and it turns bright red.  The more you click, the deeper you go, the more you are given…it’s a website that just keeps giving and giving.

So thank you Sonoff Consulting for bringing a ray of sunshine to an otherwise grey and bleak day in England.   This has been Jeannie, I’m out.

Posted by: Chris Hands

Dec 02, 2014

the relationship has ended up more like a partnership

Clapperton Media

Rareform designed my website at clapperton.co.uk and they have been responsive, really good at hand-holding, and listened not just to the brief but insisted on getting an idea of what my objective was rather than just making something that looked pretty. If you need a website designed but also need it to deliver for you, I'd recommend them; the relationship has ended up more like a partnership than a supplier/customer thing.