Unlike other SEO companies, everything that we make here at Rare Form is based on solid marketing strategies and meeting your needs. And those needs can be described by a quote that we have used for decades: ‘I keep six honest serving men, they taught me all I know, their names are what, why, when, and how, where, who’. – Rudyard Kipling
We look at where you are, what you are looking to achieve, who your target audience is, then formulate a plan as to how to get there. It’s a simple strategy, effective, and produces results. Want to get your website rolling to the top of Google? Get in touch, you’ll be glad
Every website that we make at Rare Form, is completed with the SEO done and in place, so the minute it hits the internet, your website has the best possible chance of ranking for your chosen keywords.
During our website workshop, we go over everything that you want your website to achieve and use this to develop an on-page SEO strategy that not only appeals to Google, but to your target audience. The end result is a fully Search Engine Optimised website that is ready to take over the world.
If you already have a website, and you are not getting as many enquiries or sales from your site as you would like then there is a good chance it’s because people aren’t visiting it. And that could be because you’re languishing at the bottom of the page of search results, or worse – on page 2 where websites go to die.
The most powerful tool for finding what you need is Google, and everyone uses it. And if you don’t show up when your potential clients Google <enter your service/product here> then that business will go to your competition who are ranking above you.
Talk to our epic SEO specialists today to help get your site rocking to the top. Even if you’ve used a previous SEO company, we think you’ll find our SEO agency approach refreshing with no hiding behind smoke and mirrors!
88% of consumers who search for a type of local business on a mobile device, call or go to that business within 24 hours
If you are in a very competitive market (or just want to dominate your niche) we can create an SEO strategy that will help you dominate your market.
Our SEO campaigns are led by data and focus on organic growth through content creation, social signals, technical SEO, links and more…all completely tailored for you.
What this means is that we will ensure that your website is as optimised for Google as possible, by examining all the things the search engines look for on your website, and fine-tuning them to within an inch of their existence.
Ongoing, and based on the data that we collect, we will help with adjustments to your website’s content, create new content, develop strategic links, and keep tweaking the site and strategy to ensure that your site keeps going up in the ranks.
We can also help you with ongoing SEO work. For instance, our digital marketing services will help to provide new content that will drive off-page SEO link-building campaigns to consolidate and further boost your rankings.
Do you want local users to find your business easily whenever they search for a keyword related to what you offer? If you’re looking for SEO in Oxford, or indeed anywhere across the county, we have been doing SEO since the day it was invented, so you are in good hands.
We have helped countless local businesses find their way up the rankings, and make their way toward the top of the search results for their sector within Oxford and Oxfordshire. Being an Oxford business ourselves, we not only have a unique insight into how to get exceptional local results, but a genuine interest in helping as many fellow Oxford businesses as possible – we firmly believe the adage that a rising tide raises all ships.
In SEO terms, a keyword is a term you would wish to be found for. Unintuitively though, keywords in this sense are not necessarily single words. For example. If you have a site that sells woolly hats, your SEO keywords could be “woolly’ or “hats’, but they could just as easily be “woolly hats” or “hoxton bonnet” or even “funny multicoloured hats with bobbles on top”. It all depends on what the people you wish to attract to your site are searching for.
There are generally two types of keyword, known as short tail and long tail respectively. The difference is the number of words in them – short tail keywords are one or two words, whereas long tail consists of three or more words. So in the above example, “Wooly hat” would be considered a short tail keyword. It is more likely to be searched for, but this also means there will be a lot of competition. Short tail keywords also tend to have lower conversion rates. In contrast, “funny multicoloured hats with bobbles on top” would be a long-tail keyword, and because it is far more specific, less people will search for it. But those that do are more likely to end up as a conversion.
This is a key question before you engage in any SEO campaign. For some, the only measure is how high you appear in the search results on Google. However, this is a very narrow view and only takes certain search terms into consideration.
As well as ranking position for particular keywords, an overall increase in site traffic should be looked at, as well as actual conversions on site (how many of your visitors actually do something while they’re there, like buy a product or download a resource, or even just get in contact).
In its strictest sense, Search Engine Optimisation (SEO) is any work done on your site’s pages to make them more likely to be indexed by Google for particular keywords, so that they are more visible in search results. (There are, of course, more search engines than Google. But since all of them put together account for less than 8% of all searches, they are rarely accounted for in SEO practices).
Although the strict meaning of SEO is making pages more visible to search engines, the current understanding of it has expanded to include methods to push sites further up the rankings, including strategic backlinking (getting other sites to talk about yours) and content targeting (writing copy specifically to be picked up for keywords).
Adding ‘Oxford’ to the end of the above question is an example of SEO practice, making this question and answer more visible to anyone searching for SEO information in the Oxford area. See what we did there?
Yes, if out of date practices are used, they can incur penalties from Google. Historically, the relationship between SEO and the development of Google’s search algorithm has been akin to an arms race. Google sees any attempt to game its system as contrary to its mission to provide the best possible results for any given search of the web. Therefore, previous practices such as keyword stuffing or link farming, which would have once elevated your site in any search results are now going to have you sent to the naughty step (in this case, waaaaay down the results).
You will probably have a fair idea of some short tail keywords to aim for already. Any succinct descriptions of what your site offers would be the most obvious picks. However, the more keywords you can optimise for, the greater your likelihood of attracting traffic to your site from all kinds of searches. This is where keyword research is critical. Knowing what people are likely to search for requires watching what is happening in searches already, what your competitors are ranking for, what is converting well on your own site, and a number of other factors.
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Rare Form are celebrating our 25th anniversary!