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credibility in web design

Nov 2023 Marketing Web Design

Importance of credibility in web design (backed by statistics)

The importance of web design for establishing credibility cannot be overstated, and is something we speak about often here at Rare Form. In this article we deep dive into the statistics behind credibility in web design, and why having a professional web presence is essential for a business to succeed.

The main finding (we use this statistic on our homepage) is the study from Stanford that revealed 75% of people assess a business’s credibility based on its website’s design. This is corroborated by a staggering statistic indicating that 94% of people might mistrust a website if its design is lacking. Another study showed that credibility is significant, with nearly half of web visitors considering it the top factor in determining a business’s reliability. In an online environment where a user has endless options at their fingertips, the design of a website becomes a key determinant in the user’s decision-making process.

The rapidity with which users form opinions about websites is astounding. Research by Sweor suggests that users form an opinion of a website within a mere 0.05 seconds. This snap judgment can make the difference between a user exploring a website further or leaving it altogether. The repercussions of this are immense, as a poorly designed website might not only lose potential customers but can also tarnish a business’s reputation.

Adobe’s research points to the functional implications of this, noting that 38% of people will stop engaging with a website if its content or layout is unattractive. This statistic is a wake-up call for businesses to ensure that their websites are not only visually appealing but also functional and user-friendly. In the context of business, this suggests that the design is not merely a matter of aesthetic appeal but a vital component of building a trustworthy digital presence. Your website is the cornerstone of your marketing efforts, so it is worth it to invest in a professional website.

A well-designed website must not only capture immediate attention with great visuals but also hold it by providing a seamless user experience. This involves intuitive navigation, fast loading times, responsive layouts, and accessible content. In essence, the website must reflect the company’s attention to detail and commitment to quality.

The data paints a clear picture: the trust and credibility conveyed by a website’s design are critical to a business’s success online. With users making rapid judgments and associating design quality with trustworthiness, businesses must invest in bespoke, professional web design to establish and maintain a competitive edge. High-quality web design is an investment in a business’s online identity and, ultimately, its bottom line.

Related articles: SME business statistics  and SEO in Web Design

Posted by: Jean Paldan

Nov 14, 2023

responsive and easy going

Allan Janes LLP

I have used Rare Form on 2 occasions to build websites, most recently for Allan Janes LLP. On both occasions the result has been fantastic. The team are responsive and easy going, and their custom CMS system is a dream to operate. Highly recommend.