How Much Should I Blog?
Jean Paldan
14/04/2018
Is Blogging once a week enough?? Is it too much?? Should I do more???? AHHHHHHHHHHH. A concerned client was in panic mode over this, so I thought we would answer the question as it is one of…
Top 5 DOs and DON’Ts to save your business money in 2017.
Jean Paldan
16/01/2017
I was talking with a client last week about marketing, what works, what doesn’t, PPC, etc, and he asked me, ‘what marketing do you do for Rare Form?’ I giggled and I said, ‘Nothing. I sit back,…
Top 5 Pro Website Tips for Startups and SMEs 2016 Edition.
Jean Paldan
14/03/2016
This month is Rare Form’s 18th anniversary. We’ve been building websites, and creating marketing for our clients for a long time. So without further ado, I have put together my top 5 pro website tips for startups…
The Digital Arms Race: Search Engine Optimisation is perfect bullshit.
Joss Earl
18/10/2015
Search Engine Optimisation (SEO), is a zero-sum game. Every time one company goes up a spot on Google, another company goes down. The more one company spends on SEO, the more competing companies have to spend on…
New Website for Octant Marketing
Joss Earl
19/04/2015
We have launched a lot of websites since 1998, but none have been as interesting as the one we launched last month for Octant Marketing. Octant Marketing is a specialist aerospace and aviation marketing company. Because my…
The Editing Of The Internet
Jean Paldan
12/03/2014
Oxford, UK – March 12, 2014 – There are people whose primary job is to edit the internet. ‘Online reputation engineers’ scour the web on behalf of their clients, proactively or reactively putting their proverbial best foot…
The March of Penguin 2.0
Joss Earl
20/05/2013
Pigkouinosophobia – The fear of penguins or a penguin. Having a fear of penguins in this day and age is a reasonable fear, especially for SEO professionals looking to keep their websites at the top of Google. …
Serving up your website for Google
Jean Paldan
12/02/2013
Imagine your website is a fine restaurant, one in which Google is a regular, hungry patron. We want to serve them up every juicy morsel that our website has to offer. With that in mind, let’s put…
How to: Create an SEO friendly blog (that people will read)
Jean Paldan
12/10/2012
We should all know by now how important it is to incorporate a blog on your website. Blogs help keep your website up to date with fresh content, which not only engages your audience but also helps…