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Feb 2013 SEO

Serving up your website for Google

Imagine your website is a fine restaurant, one in which Google is a regular, hungry patron. We want to serve them up every juicy morsel that our website has to offer. With that in mind, let’s put together a mouthwatering menu that Google will love.

Think about the products or services you want to serve Google, write them down so you keep them in mind. Here are some of ours:

[ Web Design ]
[ SEO ]
[ Marketing ]
[ Graphic Design ]

Now we have our list together, we need to make sure they sound appetizing. When you go to a restaurant and you look at your menu, when was the last time you just saw ‘burger’ or ‘salad’, not for a while I hope. We need to dress up our menu so that it suits Google’s tastes.

Adding variations of your keywords to our “menu” will make Google happy and help you generate lead specific traffic.

Do some research as to what Google enjoys, you can check to see which keywords garner the most traffic, a tell tale sign that Google finds that phrase extremely tasty.

[ Bespoke Web Design ]
[ Local SEO ]

Are you location specific? Try adding your location to the menu.

[ Web Design Oxford ]
[ SEO Oxford ]

Google’s Trends and Keyword Tool are fantastic web services to research your keyphrases.

Okay, awesome, we should now have a “menu” of keyphrases we want to serve Google, but what do we serve them on and how do we get it to them quickly and efficiently? We want to serve them via our web pages, by making our web page URLs match the keyphrases we have in our menu, we will ensure that Google gets what it wants as soon as possible.

Google’s Very Hungry

Create a dedicated page for each product and/or service, make sure the URL for each page is clear, clean and precise:
http://www.website.com/wordpress-development-oxford/
If your products or services are a child/subtype of something else, make sure you create a page for that ‘parent’. It may seem like common sense but you would be surprised at how often this simple concept gets overlooked.

Make your URLs clean and readable

Let me show you an example of what I mean:
http://www.website.com/software/games/angry-birds
http://www.website.com/hardware/graphics/nvidia580

Not only is this format readable to us humans, but Google understands everything that is important about your webpage before it even starts to devour your content.

Speaking of Content

After preparing a fine meal you wouldn’t want to just throw food on a plate for your loyal patron, so let’s see how to prepare the content of your webpage for Google. The first piece of content, you want Google to tuck into, is your Page Title, this along with your heading can be said to be Google’s main course. This is your opportunity to give Google exactly what it wants.

Your Page titles should be unique, you must have a different title for each page. Google frowns upon duplicate page titles. Fortunately, we can use that list of keyphrases we researched earlier and give each page a unique title. You can find your page title using your Tank CMS, or you can manually add it by changing the title

Your Page Title should look something like this.
Keyphrase | Website Name

Next, we can look at your Headings.

It is almost an SEO sin not to have the keyphrase that we defined earlier in the first Heading tag. This should also resemble the Page Title and URL.

A good example would be:
http://www.website.com/software/games/angry-birds

The Game Angry Birds

We shall bring you back to the SEO kitchen next week for Part 2 of Serving up your website for Google.

Posted by: Jean Paldan

Feb 12, 2013

responsive and easy going

Allan Janes LLP

I have used Rare Form on 2 occasions to build websites, most recently for Allan Janes LLP. On both occasions the result has been fantastic. The team are responsive and easy going, and their custom CMS system is a dream to operate. Highly recommend.