Rare Form Supports Black Lives Matter
Jean Paldan
June 5, 2020
I am a white woman, and was raised in an area just outside of Detroit, Michigan. Both of my parents were born and raised in Detroit proper, and they moved a half an hour outside to the…
Five Examples of Great Covid Marketing
Jean Paldan
May 16, 2020
While some companies are deciding to go dark during this weird & wild time (and not produce any marketing), some forward thinking companies are genuinely connecting with the public in a way that truly matter, and are…
Helping Oxford Businesses Survive During The Pandemic (Free Advice On Marketing, Web Design & More)
Jean Paldan
April 27, 2020
We have been helping Oxford businesses (and beyond) structure marketing plans to survive the pandemic. We have a few slots available for businesses in Oxford or Oxfordshire who need help. Rare Form’s team can help you with…
What Designers Need To Know To Design For The Web
Jean Paldan
February 18, 2020
Over the past 22 years, we have had a lot of people straight out of college work for us either as interns, or full placement. Here is the list of practical things (that I was surprised they…
Use Facebook Groups to Get More Business Part 2
Jean Paldan
February 8, 2020
I decided to write this series as I was approached by Facebook employees last year regarding the Women of Overwatch group (my first group) and they are actively using us as an example of how to run…
Style Guide Roundup For Journalists & Writers
Jean Paldan
June 2, 2019
In the digital world, writing has become an essential skill in more professions. If you are curating a blog, creating content for a website or just writing internal content, it is good practice to follow a style…
Is Google Going to Monetize Google My Business?
Jean Paldan
April 27, 2019
Google sent a survey that indicates that it is looking towards charging a monthly subscription for Google My Business features. We dig down into the GMB subscription models, the proposed features and what paying for GMB ‘premium’…
How to choose the right domain name for your business
Jean Paldan
March 7, 2019
When you are starting a business, getting the right domain name for your website is essential. If you get it wrong, it could hurt you for years to come. And with domain name squatters, your name might…
How To Use Facebook Groups To Get More Business
Jean Paldan
December 13, 2018
Facebook Groups have been around for a while but didn’t really gain traction until 2010 when they were redesigned and relaunched. Since then they have become an integral part of the Facebook offering, rivalling Reddit, and people…