Rare Form

Web Design in Oxford

marketing best practices for web design

Marketing Best Practices in Web Design 2023

Jean Paldan

06/11/2023

In the digital age, a company’s website often serves as the frontline ambassador to its audience, making web design an indispensable pillar of digital marketing. Beyond mere aesthetics, strategic web design is an essential component of a…

read more
The title of this article over a mock up of the Google search page with "why do you hate me?" as the search term

Why does Google hate me?

Jean Paldan

17/03/2021

This was one of my favourite questions from a client. It was during the workshop for the new website he had commissioned from us, and he just couldn’t understand why his previous site wasn’t doing well in…

read more
The title of this article over a picture of a magnifying glass picking SEO out of a lot of text

What is SEO in Web Design (and why is it important)?

Jean Paldan

21/01/2021

Search Engine Optimisation, strictly speaking, is the process of making websites more visible to search engines like Google so that they can be indexed better and have more chance of appearing in relevant searches. That, in the…

read more
The title of this article over a picture of Rare Form's Google My Business listing

Is Google Going to Monetize Google My Business?

Jean Paldan

27/04/2019

Google sent a survey that indicates that it is looking towards charging a monthly subscription  for Google My Business features. We dig down into the GMB subscription models, the proposed features and what paying for GMB ‘premium’…

read more