In the digital age, a company’s website often serves as the frontline ambassador to its audience, making web design an indispensable pillar of digital marketing. Beyond mere aesthetics, strategic web design is an essential component of a…
We have been making websites for a long, long time. So when drag and drop builders came a long, customers have asked about them. We wanted to be able to answer the question ‘why elementor sucks’. So…
Rare Form has been in business since the last century. In that time we’ve made many different sites, of different types, for many different kinds of clients. We know a lot about what makes a website work…
You may well have heard of Google Analytics, but how much do you know about it? If the answer is “quite a lot and I have it running on my site” then top marks for you, everyone…
WordPress is by far the most popular website platform on the planet. Born in 2003 out of the ashes of b2 cafelog, WordPress has grown from what was essentially a blogging platform into the dominant content management…
This was one of my favourite questions from a client. It was during the workshop for the new website he had commissioned from us, and he just couldn’t understand why his previous site wasn’t doing well in…
Search Engine Optimisation, strictly speaking, is the process of making websites more visible to search engines like Google so that they can be indexed better and have more chance of appearing in relevant searches. That, in the…
We have been helping Oxford businesses (and beyond) structure marketing plans to survive the pandemic. We have a few slots available for businesses in Oxford or Oxfordshire who need help. Rare Form’s team can help you with…
Google sent a survey that indicates that it is looking towards charging a monthly subscription for Google My Business features. We dig down into the GMB subscription models, the proposed features and what paying for GMB ‘premium’…