Rare Form

Web Design in Oxford

The title of this article over a picture of a spectral colour wheel

Unlocking the Power of Colour in Web Design

Jean Paldan

01/07/2021

Why is colour important? Colour is an exceptionally powerful element in web design. It is one of the very first things to make an impression on the viewer – usually before text, typography, and even images, are…

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The title of this article over a mock up of the Google search page with "why do you hate me?" as the search term

Why does Google hate me?

Jean Paldan

17/03/2021

This was one of my favourite questions from a client. It was during the workshop for the new website he had commissioned from us, and he just couldn’t understand why his previous site wasn’t doing well in…

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Teletubbies with the Lynch Website on Po's tubby screen

Again, Again!

Jean Paldan

09/03/2021

Last year we delivered a brand new website for Lynch Brother Homes, giving them a web presence far more befitting their reputation as Oxfordshire’s premier building services company. The new site oozed prestige and quality, much like…

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Why is Web Accessibility so important?

Jean Paldan

12/02/2021

First off, let’s define what we are talking about. Web accessibility means that people with disabilities can use the Web equally. According to the World Health Organisation about 15% of the world’s population, (over 1 billion people),…

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The title of this article and a lightbulb over a cube with the @ sign on it

Should I have an email signup on my site?

Jean Paldan

04/02/2021

Sign up to our newsletter or Join our mailing list. It’s actually a bit of an old chestnut on web pages now. Does anyone still sign up to these things? And are they even relevant any more…

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The title of this article over a picture of an attractive young woman biting her lip

How do I tell my Web Designer what I want?

Jean Paldan

29/01/2021

Telling a web designer that you want a website is like telling a builder you want a house. Like anything of value that you want to last, it needs thinking through first. At Rare Form, we always…

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What is SEO in Web Design (and why is it important)?

Jean Paldan

21/01/2021

Search Engine Optimisation, strictly speaking, is the process of making websites more visible to search engines like Google so that they can be indexed better and have more chance of appearing in relevant searches. That, in the…

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