Portfolio: How to Get Rid of Rats

  • web development
  • search engine optimisation
  • digital marketing

Sometimes it's worth building a feeder site purely for marketing and seo reasons. This is what we did for our clients Pestology Ltd. Through an intensive SEO campaign we had already driven them to the number one spot on google for their main search term 'rat proofing', but we also wanted to help increase their market share in other ways.

There's a certain type of person whose first instinct when faced with a problem is to try and fix it themselves. So, for them, if they have an issue with rats they would google "how to get rid of rats" rather than "rat control" or "rat proofing". We wanted to capture this kind of customer so we created a site specifically geared towards this kind of person ( how to get rid of rats ). The site was presented  primarly as an information archive rather than a direct advertisment for our client's services. However, the reality is, once they understand the problem properly the client will know that the do need professional help and that the best place to get that is from our client.

The site also serves to increase Pestology's position on google as the relevant original content on that site along with the links back to their home page raises the main site's position in the search results.

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